SEATTLE, WA – November 29, 2023 - Slalom, a global business and technology consulting company, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the categories of Digital Customer Experience and Audience and Customer Data Management. This is the fourth AWS Competency that Slalom has earned in 2023.  

As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation. 

Recent changes to privacy laws and platform modifications have resulted in signal loss and made it much harder to track and target prospects across digital channels. Slalom helps customers leverage the power of AWS Advertising and Marketing technology to unlock first party insights and navigate addressability with services offerings including: 

• AWS Customer 360 Accelerator 
• AWS Clean Room Accelerator 
• Amazon Marketing Cloud Accelerator & First Party Data Uploader

These Advertising & Marketing Transformation services help brands unlock the value of first-party data, build authentic 1:1 interaction with prospects and customers, and boost Return-on-ad-Spend (RoAS). Slalom acts as an extension of the client-agency team and helps brands stay ahead of the latest challenges and innovations in an ever-evolving consumer, regulatory, and technical world.

Achieving the AWS Advertising and Marketing Technology Competency differentiates Slalom in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.

To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references.

”Slalom achieving the AWS Advertising and Marketing Technology Competency means we can help clients navigate changes by leveraging the agility, breadth of services, and pace of innovation that AWS provides,” said Rio Longacre, Managing Director at Slalom. “Advertising and Marketing Transformation has been a big area of investment for us over the past couple years, especially as major changes continue to occur with the emergence of new technologies, evolving privacy laws, and an ever-evolving digital landscape.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. Explore AWS Partner solutions or APN Partners, including Slalom.

About Slalom

Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 43 markets, we deeply understand our customers—and their customers—to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with over 400 leading technology providers, our 12,000+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all. We’re honored to be consistently recognized as a great place to work, including being one of Fortune’s 100 Best Companies to Work For seven years running. Learn more at slalom.com.