Business Insider wrote about Slalom’s early interest in finding candidates with AI experience to support their job. Copywriters who know how to use ChatGPT to efficiently produce content are in demand. An understanding of ChatGPT helps candidates "contribute innovative ideas and solutions that can help our teams better explain the benefits of AI to our customers," Ted Zahn, the creative lead for global partner marketing at Slalom, told Insider. "Candidates with AI-chatbot experience often also possess skills in natural language processing, conversation design, and user experience, which can enhance their ability to create engaging and user-friendly content," he added.