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Generative AI with Slalom and AWS

Turn AI ideas into real-world results with Slalom and AWS


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AI consulting for AWS users who expect more

Looking for more quantifiable business value from your generative AI (GenAI) and overall AI investments? More delighted customers? More efficient teams? Put GenAI services and solutions from Amazon Web Services (AWS) into the hands of your organization’s greatest assets: your people. Here’s how.



Before GenAI impact comes GenAI architecture (and infrastructure)

How does an organization get from an idea for using GenAI to a working solution that benefits customers? Apply the approach that’s helped Amazon innovate and work backwards—in this case, from GenAI-powered solution back to GenAI-friendly chip (compute matters!).

computer chip architecture ai

Making virtual assistants more human with digital people

Meet Sophie, a digital person created by Slalom using generative AI technology, specifically Amazon Bedrock and Soul Machines. Digital people simulate human behavior and can act as virtual assistants for a variety of use cases, from supporting teams to improving the customer experience. Get a glimpse of what Sophie can do for your organization.


A delighted customer uses his mobile device while waiting at the gate in an airport.

United Airlines:
GenAI lifts traveler experience


Slalom and United Airlines joined forces to empower United’s employees with an AWS-based GenAI testbed and elevate traveler experience with two customer-centric solutions. The solutions have resulted in more relevant, efficient customer service and greater transparency for travelers when flight plans change.


Accelerating social impact with GenAI on AWS

Slalom partnered with a non-profit that guides regulation as it becomes law to accelerate the review of hundreds of thousands of comments submitted through regulations.gov. James Meadow, Senior Director of Global Data & AI, explains the architecture of the solution we built on This Is My Architecture, an AWS series.

Accelerating social impact with GenAI on AWS

GenAI Testbed on AWS

If your organization is experimenting with AI, it’s critical to establish clear governance and a secure environment. Built on AWS infrastructure, Slalom’s GenAI Testbed on AWS enables you to deploy your own internal experimentation and securely swap between large language models. 

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