Setting the stage for increased growth and scalability
At a glance
With over 100 venues and 25+ music festivals, AEG Presents is one of the world’s largest live music presenters. By partnering with Slalom, the company modernized its tour scheduling platform while simultaneously scaling its engineering team.
Impact
Our collaboration has helped AEG Presents learn how to successfully deliver digital products from conception through to deployment, positioning the company for continued growth.
Key Services
Industry
Sports & live entertainment
Key Technologies / Platforms
- Azure APIM
- Azure Functions
- Azure Cosmos DB
- Azure Data Factory
- Azure Synapse
- Microsoft Entra ID
- AuthZed
- Typecript
- React
- Node.js
The hottest ticket in town
AEG Presents is one of the world’s largest presenters of live music and entertainment events. With 100+ owned, operated, or affiliated venues and over 25 music festivals, the company keeps Swifties, Beliebers, and numerous other performers’ die-hard fans entranced. AEG Presents hosts massive events, including Coachella and Stagecoach. The company:
- sells +50% of all tickets in the top 10 arenas worldwide
- entertains +100 million fans/year
- produces +22,000 shows/year
- promotes +15,000 events/year
Global touring has evolved into bigger, more complex tours, and time was taking its toll on the legacy platform. It was outdated, slow, and error-prone, and it didn’t allow for real-time, precise data analysis or transparency. Users were entering their data in multiple locations, losing time duplicating their work between Excel or SharePoint on their desktops and the company’s platform. Modernizing Elvis became necessary to streamline the company’s business and level up its operational efficiency.
Upskilling and hiring for future growth
Modernizing Elvis allowed AEG Presents and Slalom to work closely together, giving their team a taste of our unique culture and passion for co-creation. Throughout our collaboration, AEG Presents’ team learned best practices for research, product definition, and user testing. Our partnership helped the company learn our unique ways of working when developing, iterating, releasing, and testing software. With Slalom’s support, AEG Presents has established its in-house product engineering capability.
Slalom also helped AEG Presents hire high-quality technologists through our Recruiting as a Service (RaaS) offering, Slalom Flex. New employees work side-by-side with Slalom’s experts, learning our ways of working and methodologies, and then become members of AEG Presents’ technology team. Offloading recruiting, interviewing, hiring, and onboarding allows AEG Presents to focus on what it does best while its talent pipeline is filled, technology solutions are built, and the company’s tech team is enabled to run efficiently and independently.
The future looks brighter than stage lights
The reinvented platform helps AEG Presents obtain real-time accurate data for ongoing tours and events. It better responds to user needs with a more streamlined experience that makes their lives easier. The company is fully empowered to achieve strategic, longer-term objectives and drive its business forward with a platform that scales with users’ ideas and current and future business needs. Key results include:
Adoption of the new tool is strong. As of June 2024, four months after launch, AEG has:
AEG Presents is committed to continuous innovation by investing in cutting-edge technologies to improve the lives of everybody across the company. Elvis is maintaining his reign at the top of the charts and rocking out with new features, integrations, and automations. We’re dedicated to helping AEG Presents support and evolve its modernized platform and hire the best technical talent to achieve outstanding and enduring results independently for years to come.
